about

Noel Mack is a British entrepreneur and brand strategist renowned for his role in transforming Gymshark from a UK startup into a global fitness apparel powerhouse valued at over £1 billion. As Chief Brand Officer since 2016, Noel has been instrumental in crafting Gymshark’s innovative brand strategy, leveraging social media, influencer partnerships, and community engagement to resonate with a global audience.

Starting out in the music industry, achieving notoriety at an early age and several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists. At 18 he co-founded award-winning creative agency R3Brand, applying learnings from the music industry and providing disruptive, cutting-edge-of-cool marketing and brand strategy into other sectors. After ten years of consulting for private clients, Noel was appointed to the global operating board of Gymshark in 2016 where he remains as CBO responsible for all things Brand Marketing globally.

Noel’s contributions have earned him significant industry recognition. He was named a LinkedIn Top Voice in Marketing & Advertising, Forbes’ Most Influential CMO (2025), Forbes Entrepreneurial CMO (2024), Adweek’s CMO (2022)—a testament to his exceptional impact on the marketing industry. His approach emphasises authenticity, community-building, and a deep understanding of youth culture, making Gymshark a standout brand in the competitive fitness apparel market.

Beyond his professional achievements, Noel is a passionate fitness enthusiast and a regular competitor in endurance events. He frequently shares insights on brand, marketing, and leadership on platforms like LinkedIn and Instagram, fostering a dialogue with aspiring professionals and entrepreneurs.